MAMADOU NDOYE
DIGITAL MARKETING MANAGER
5 YEARS OF EXPERIENCE IN DIGITAL MARKETING
Connecting africans to opportunities
Marketing manager with more than 5 years of experience in the digital, passionate entrepreneur of web and adept of Inbound marketing. I started digital marketing in 2009 and now I have experience from three different continents and countries.
Since 2018, I have led the marketing team for the #1 classifieds in Senegal. I have to oversee offline and online campaigns at the lowest cost per lead.
WHAT MOTIVATES ME
I believe in a world where people can find solutions to help and facilitate their daily activities. As a marketing manager, I'm always looking for the best way to satisfy our consumers at the right time. There is a genuine curiosity to learn about the behavior of customers.
WHAT I CAN DO FOR YOU
My areas of expertise
MARKETING STRATEGY
Vision board
OKRs
KPIs
Budget
TRAFFIC GENERATION
SEO
SEA
SMO
Paid Ads
Remarketing
INBOUND MARKETING
Content marketing
Social media marketing
Email marketing
HOW I WORK ON A DAILY BASIS
CRAFT MARKETING PLAN ALIGNED WITH BUSINESS GOALS.
Define the marketing plan and the budget for the quarter
DEPLOY STRATEGY ON SELECT CHANNELS.
Dispatch the budget, define Kpis for each channels
ANALYZE AND TRACK SUCCESS.
Track by using utm tags and events and analyze with google analytics
EMPLOYMENT HISTORY
MARKETING MANAGER
RINGIER ONE AFRICA MEDIA - ROAM
Dec 2018 - today
Marketing strategy development, budget allocation, and optimization, execution, and optimization of marketing performance campaigns, daily, weekly, and monthly monitoring of team activities, campaign execution.
PERFORMANCE MARKETER
RINGIER ONE AFRICA MEDIA - ROAM
Sept 2017 - Nov 2018
management of Adwords and Facebook campaigns of expat-dakar.com and MaMaison.sn brands, analysis of KPIs, budget optimization, testing of new features, search for best practices in marketing performance,
COMMUNTIY MANAGER
RINGIER ONE AFRICA MEDIA - ROAM
May 2017 - Sept 2017
Design and post content on social media channels & analyze the results to optimize performance,
Execution of additional social media experiments
Take on customer service responsibilities for Twitter and Facebook Ad comments
EDUCATIONAL BACKGROUND
LAVAL UNIVERSITY QUEBEC CANADA
MBA International Management
JULES VERNE UNIVERSITY PICARDIE
FRANCE
Master 2 - Management E-business
MOHAMMED V - SOUISSI UNIVERSITY MOROCCO
Bachelor of Economics Sciences and Management
MAURICE DELAFOSSE HIGH SCHOOL
SENEGAL
High school diploma in Management
CERTIFICATIONS
GOOGLE ANALYTICS
How to set up google analytics and understand your dimensions and metrics
GOOGLE ADS
Set up, analyze and optimize campaigns
GOOGLE DIGITAL SKILLS
Basics for digital marketing
PRODUCTIVITY APPS I’M PROFICIENT IN
My tools for online success
GOOGLE ANALYTICS
GOOGLE ADS
FACEBOOK BUSINESS MANAGER
SEARCH CONSOLE
SAILTHRU
MOZ
SPROUTSOCIAL
